Created in Beijing by Daniel Gu, designer from a three-generation tailoring family, and Samuel Wei, a pioneering heritage retailer, MotivMfg seeks to break down the duality between handmade and machine-made clothing and to create garments stemmed from pre-industrial production methods, which are designed in a way that relates to present day. Based in a Beijing loft of a former factory built in the 1950s, all developments from sketch to garment are done within the MotivMfg studio. Using European tailoring methods dating back to the 1920s, all patterns are hand drafted then implemented with drape and baste fittings on real life models. This ensures the spontaneity of creativity, designing garments that perform well in life, a quality lost in the mass-industrialization of the clothing industry based on static forms. From working with the most premier traditional, yet innovative natural fiber mills of cutting-edge wool weavers in England and Scotland, to venerable top cotton looming in Japan, MotivMfg selects and develops fabrics with their particular ethos of finesse, permanence, and performance in all conditions. With a unique mix of talented craftspeople who are all highly experienced former European sample makers, MotivMfg produces clothes from start to finish that combine anatomically tailored shapes with industrial era construction details in response to large scale manufacturing.