Reigning Champ designs and manufactures quality, hardwearing basics guided by the principles of respecting the details and mastering simplicity. Born in 2007 in Vancouver, BC out of the CYC Design Group associated with heritage revival pioneer wings+horns, this contemporary iteration of the company produces the highest level of core basics designed for the activity, work, and leisure lifestyle of the modern man. Offering seasonal selections featuring tried-and-true midweight loopback terry and ringspun jerseys, Reigning Champ demonstrates its talent for putting twists on staple items without compromising sleek, minimalist design. Made possible by complete vertical production, the company creates original fabrics in-house, driven by perfected garment patterning that yields the best luxury basics in the business.