Over the past several weeks, Division Road communicated that we would be doing direct donations in response to the COVID-19 crisis to those businesses and individuals in our Pioneer Square neighborhood that have been economically impacted. Many of you heard the call that we were not running a promotion directed at benefiting our shop in the short term, but that we would maintain our limited margin yielded by this heritage niche, despite the trials this situation presents to our business; and, with our clients rallying behind us, would wage on to see how we could pass any incoming benefit along to others.
For March, the Contribute Through Craft Program came to fruition with a direct Cash-in-Hand Plan of giving several thousand dollars that we split amongst three small businesses and their employees that are on the financial forefront of this crisis. We will be continuing this CTC program until the emergency abates, using our simple 10% of Gross Profit metric (Sales minus Cost of Goods), directed toward a new activity each month based on an assessment of what actions will have the most direct impact in our area.
We will persevere and thrive with your patronage by sustaining our ability to provide quality goods and collaborative ventures curated with a refined sensibility. While we’re not saving the world, we’re doing what we can with the hope to inspire others to do the same. Stay tuned and if you continue your support, we can continue ours and work together to pay it forward with some grassroots good.