Founded in 1987 by the infamous Tunisian designer Jean Touitou, Atelier de Production et de Création was born out of the desire to create a French alternative to the overhyped and flamboyant Parisian fashions of his contemporaries. With an early and immediate connection to Japan, A.P.C. represented a minimal and well-crafted aesthetic inspired by military garments, free from unnecessary decorative details. One of the first brands to offer Japanese selvedge denim in modern silhouettes and constantly impacting the overall fashion business with discreet trends that have become classics, A.P.C. continues to revolutionize by taking the long view of style. By creating garments that are easily worn by all by focusing on fit, fabrication, and materials there is no better representation of the wardrobe staples for the modern gentleman.